Paid ads that pay you back, on every platform that matters.
Most businesses lose money on paid ads — not because the platforms don't work, but because the setup is wrong. We run PPC the right way: clear goals, the right platforms for your customers, conversion-built landing pages, and weekly optimization. Whether it's Google Ads, Meta, LinkedIn, TikTok, or all of them — we run what fits, not what's trendy.
Paid ads work. Most paid ad accounts don't.
Paid advertising is the fastest way to put your business in front of buyers — and the fastest way to burn budget if you don't know what you're doing. The platforms are designed to spend your money efficiently for THEIR objectives, not yours. Without rigorous setup and ongoing management, you end up paying for clicks that never become customers.
The fixes aren't complicated, but they have to be done right: clear conversion definitions, proper tracking, audiences tightly mapped to your buyer, ad creative that earns the click, landing pages that don't waste it, and weekly hands-on management. Skip any of those and your account quietly leaks money.
We pick the right platforms for what you sell and who you sell to — and we run them as a coordinated set, not as five separate accounts no one cross-references. The result is the same budget producing dramatically more qualified leads — or smaller budget producing the same outcome.
What we deliver
Concrete outcomes — not a list of deliverables and a hand-off.
Platform selection
Conversion-built landing pages
Ad creative production
Audience targeting & refinement
Bid and budget management
Conversion tracking & CRM sync
PPC as managed infrastructure.
Set-and-forget PPC always loses money. We run your accounts as part of your growth infrastructure: actively managed, weekly optimized, and tied to the same measurement framework as your other channels. If something stops paying back, we cut it before the budget bleeds.
- 1Outcome-owned: cost per qualified lead and ROAS, not click count
- 2Weekly hands-on optimization, not monthly check-ins
- 3Coordinated with SEO, social, and your sales pipeline so channels reinforce
- 4Full transparency: you have admin access to your accounts; we never hold them hostage
Our process
A repeatable path from where you are to qualified leads in your inbox.
Account Audit
If you've run ads before, we audit what's there: wasted spend, broken tracking, misaligned audiences. If you're starting fresh, we map the right platforms and budget for your goals.
Strategy & Build
We pick the platforms, design the campaigns, build the landing pages, and set up conversion tracking. Nothing launches until the measurement is right.
Launch & Learn
We launch with intentionally broad audiences and tight conversion tracking. The first few weeks are learning weeks — we tune before scaling spend.
Optimize & Scale
Weekly optimization on bids, audiences, creative, and landing pages. Winners get more budget, losers get cut, and the account gets cheaper-per-lead over time.
Trusted by teams we've built and grown alongside
Healthcare
MISH Hospital and Clinics
MBSAQIP-accredited surgical hospital in Lenexa, KS offering weight loss surgery, pain management, spine surgery, and comprehensive specialty care.
Education
Simandhar Education
Global education platform preparing AI-ready accountants with professional certifications and talent development programs.
Frequently asked questions
The questions buyers actually ask — answered honestly.
Which ad platforms should I run on?+
Depends on your business. B2B usually means LinkedIn and Google Search; ecommerce often runs on Meta and Google Shopping; local services lean on Google Search and Maps; younger consumer brands often do well on TikTok. We pick based on where your buyers actually are — not on what's currently in vogue.
What's the minimum budget for PPC to work?+
Realistic minimums vary by platform and industry. Google Search needs enough budget to generate ~30+ conversions a month for meaningful learning — for some niches that's $1,500/month, for others it's $10,000+. We tell you a realistic floor based on your industry and goals before any commitment.
Do you charge a % of ad spend or a flat fee?+
We use flat monthly management fees scaled to scope, not a percentage of spend. Percentage-of-spend pricing gives agencies an incentive to spend more of your money, not to spend it well. Flat fees keep our incentives aligned with yours: lower CAC, more leads.
Will my account be portable if we part ways?+
Yes. We always build inside accounts you own. You have admin access from day one. If you ever leave us, you keep the account, the data, the tracking, and everything we built — no hostage situations.
Can you take over an existing account, or do we start over?+
We usually take over and audit/refactor — there's almost always salvageable work in a running account, and continuity preserves Google's learning. Starting fresh is rare and only makes sense in specific cases (different brand, fundamentally different goals). We tell you which after the audit.
Other Digital Foundation services
See all of Layer AWebsite Design
Modern, conversion-focused websites built around the customers you actually want.
SEO
Show up on Google when your customers are searching — and stay there.
AEO (AI Search)
Get cited by ChatGPT, Perplexity, and Google AI when your customers ask.
Social Media Marketing
Social media that builds your brand and brings in leads — not just likes.
Performance Marketing
Marketing that's measured in revenue, not impressions — across every channel that works.
Ready for paid ads that actually return money?
If your current PPC account is generating clicks but not customers, the fix is usually a few setup decisions and weekly hands-on management away. Let's audit it and find the leaks.